The AI office
for trades businesses.

You didn't get into the trade to chase invoices and type up job notes. Let us handle the office, so you can get back to the work.

The CallCrew dashboard: the Email Agent's triage log, with work orders, new leads and supplier invoices each classified and organised
Office tower with dark windows
Claudiaonline
New lead: Mrs Patel, boiler with no heat, 14 Ashfield Road. Callout quoted at €95, booked Thu 09:00.18:41
Job created in Simpro ✓ Fault notes and address attached.18:41
Send her the day-before text and add it to Dara's run.18:44
Done. Text scheduled for Wed 17:00, assigned to Dara.18:44
Chemwash NZEnergy UpgradeFelix Pest ManagementCross Property MaintenanceRick Slattery Plumbing & HeatingDSG Electrical24/7 ElectricianJohn Walsh Property MaintenanceMidstate ConstructionGet SolarAlan's Landscaping & MaintenanceMoxie Landscape Construction
Customer story · Robin Cross, Managing Director

“Automate as much as possible.”

Robin sits down with the CallCrew team to talk through how Cross Property Maintenance uses AI to handle work orders and run an efficient office.

Robin Cross · Cross Property Maintenance · 4 min

Hear it from a customer

Two crews. One office. No gaps.

The front office talks to your customers. The back office keeps everything behind them straight. Both know your prices, your team, your area and your rules.

Front office agents

Every customer conversation, handled
  • Answers every call, day or nightVoice agents that sound like your office, know your services and never leave a customer on hold, including the 6pm emergency.
  • Books straight into your diaryChecks real availability, picks the right technician for the job and area, and confirms the slot with the customer.
  • Chases leads and quotes before they go coldNew enquiry by email? Called back in minutes. Quote sitting for two weeks? Followed up, politely, on the channel the customer prefers.
  • WhatsApp, SMS, email and web chat tooOne crew across every channel, with the full customer history in front of it.

Back office agents

The admin, done without you
  • No more manual loggingCalls, messages, site notes and job updates land in your job system automatically, against the right customer and job.
  • Reminds you of what's slippingFinished jobs not invoiced, quotes nobody has touched, unassigned work for tomorrow: surfaced before they become a problem.
  • Runs tasks from plain-English instructionsTell it once, the way you'd tell a good office manager. It carries it out and keeps carrying it out.
  • Keeps the crew on the road informedTechnicians get their day, addresses and access notes on WhatsApp, and their job notes come back the same way.

Plugs straight into the job software, inbox and channels you already run

SimPro
Jobber
HubSpot
Gmail
SimPro
ServiceM8
Outlook
WhatsApp
SimPro
Salesforce
Fergus
FieldMotion
GoHighLevel
ServiceTitan
CallCrew
WhatsApp
SimPro
Salesforce
Fergus
ServiceTitan
GoHighLevel
SimPro
FieldMotion
Outlook
Gmail
SimPro
HubSpot
Jobber
ServiceM8

SimPro marketplace partner · Jobber · ServiceM8 · Fergus · FieldMotion · HubSpot · GoHighLevel · Salesforce · Gmail · Outlook · WhatsApp · ServiceTitan in progress

Give it instructions like you'd give staff.

No workflow builder, no drag-and-drop. You describe what you want done in a sentence, CallCrew confirms what it understood, and then it just does it, once or every week, until you say otherwise.

“Text every customer the night before their job.”“If a call mentions a leak, treat it as urgent.”“Never book Sean north of the M50.”“Add a photo reminder to every completed job.”
YouEvery Friday at 4, send me the list of finished jobs we haven't invoiced yet, with the customer and the value.
CallCrewDone. Every Friday at 16:00 I'll pull finished-but-uninvoiced jobs from SimPro and message you the list with customer name and job value.First one goes out this Friday. Want it on WhatsApp or email?
YouWhatsApp. And flag anything over €2,000.
CallCrewGot it. WhatsApp, with anything over €2,000 marked at the top.

Built around how your company runs. Not the other way around.

Every trades business does things its own way: who covers what, what counts as urgent, how a quote gets approved. Your crew is set up on your rules.

We learn your business

Your services and prices, your technicians' skills and coverage areas, how you handle call-outs, what you say to customers and what you never say.

Example: Dave: gas boilers, Dublin north. Priya: electrical, anywhere inside the M50. Emergencies after 6pm go to whoever's on call.

We spin up your office

The right office and crew for how you work, in your job software or ours. Live in about a week.

Example: Receptionist on your line, Email Agent on your inbox, Invoicing Agent chasing payments.

You talk to it like staff

Change how something works by telling it. Add a service, tweak a rule, hand it a new recurring task. It confirms and gets on with it.

Example: “From next week we're doing heat pump surveys too. Book them as 90 minutes with Priya.”

A Tuesday with CallCrew

What your crew gets through while your team is on the tools.

Emergency call answered

No hot water. Customer matched to their address, engineer with the right ticket picked, afternoon slot booked and confirmed by text.

Front office
New enquiry from your website

Called back within four minutes, qualified, and a survey booked before the competitor even saw the email.

Front office
Job notes logged

Your engineer sends two photos and a voice note on WhatsApp. Transcribed, tidied and attached to the job in your system.

Back office
Quotes chased, invoices flagged

Three quiet quotes followed up. Two finished jobs still uninvoiced sent to you with the totals.

Back office

“Qualified leads come straight into our WhatsApp. Calls get answered instantly no matter the time. It's completely changed how we handle incoming work.”

- Gary O’Connor, 247 Electrician

“By the way, I freaking love your software. It has been a game changer. So much less stress.”

- Michael, Founder, Moxie Landscape Construction

€700k → €3M projected

“I could not imagine running my business without it anymore.”

- Jordan McGovern, Managing Director, DSG Electrical

2 planned hires, not needed

“Automate as much as possible.”

- Robin Cross, Managing Director, Cross Property Maintenance

“Qualified leads come straight into our WhatsApp. Calls get answered instantly no matter the time. It's completely changed how we handle incoming work.”

- Gary O’Connor, 247 Electrician

“By the way, I freaking love your software. It has been a game changer. So much less stress.”

- Michael, Founder, Moxie Landscape Construction

€700k → €3M projected

“I could not imagine running my business without it anymore.”

- Jordan McGovern, Managing Director, DSG Electrical

2 planned hires, not needed

“Automate as much as possible.”

- Robin Cross, Managing Director, Cross Property Maintenance

“Qualified leads come straight into our WhatsApp. Calls get answered instantly no matter the time. It's completely changed how we handle incoming work.”

- Gary O’Connor, 247 Electrician

“By the way, I freaking love your software. It has been a game changer. So much less stress.”

- Michael, Founder, Moxie Landscape Construction

€700k → €3M projected

“I could not imagine running my business without it anymore.”

- Jordan McGovern, Managing Director, DSG Electrical

2 planned hires, not needed

“Automate as much as possible.”

- Robin Cross, Managing Director, Cross Property Maintenance

See your own office running on CallCrew.

Bring your job software login and a few of last week's calls. We'll show you what the crew would have done with them.

Book a demo30 minutes. No slides, just your business.